Family of Rental Sites Rank High

Family of Rental Sites Rank High ATLANTA, GA - PRIMEDIA Inc., a leading provider of online, print and mobile platforms that provide consumers with tools and information they need to find a place to live, today announced that its Apartments/Rentals Family of Sites, including ApartmentGuide.com and Rentals.com, ranked #1 among apartment vertical search Web sites in 45 U.S. local markets (DMAs) and #2 in 25 U.S. local markets (DMAs) in January 2010, according to comScore's MyMetrix Local Markets data.

Per comScore's MyMetrix Local Markets data, PRIMEDIA's Apartments/Rentals Family of Sites generated more unduplicated unique visitors in January 2010, ranking above Rent.com, Apartments.com (Sites), ForRent.com (Sites), MyNewPlace.com, ApartmentFinder.com (NCI Rental Sites) and Move.com (Move.com Rentals Network) in 45 U.S. local markets** (DMAs)

ApartmentGuide.com, Rentals.com and RentalHouses.com leverage consumer marketing initiatives, search engine optimization, long-tail organic search and content distribution to increase quality traffic to its sites. PRIMEDIA also recently converted its ApartmentGuide.com and Rentals.com sites to the latest technology – Ruby on Rails®. Due to its strategic efforts, the total number of leads PRIMEDIA produces for its advertisers has grown year-over-year, and leads derived from its Internet and mobile services now represent more than 75 percent of the total leads it delivers to its advertiser clients.

In addition to driving quality traffic to and converting leads for its advertisers, PRIMEDIA is also heavily focused on furthering its mobile, social media and environmentally-friendly efforts. Over the past year, the company has:

Expanded its social media reach.
Grown its mobile application platforms for iPhone, iPod touch and devices running Google Android.
Re-sized the majority of its Apartment Guide books to 4x7, resulting in less paper-use.
Since May 2009, the PRIMEDIA Apartments/Rentals Family of Sites has consistently been ranked in the top two spots nationally among apartment vertical Web sites, according to comScore Media Metrix.

PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative online, print and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in January 2009, comScore was rated the 'most preferred online audience measurement service' by 50% of respondents, a full 25 points ahead of its nearest competitor. comScore's capabilities are based on a massive, global cross-section of approximately two million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that gathers and integrates their attitudes and intentions. Using its proprietary technology, comScore measures what matters across a broad spectrum of digital behavior and attitudes, helping clients design more powerful marketing strategies that deliver superior ROI.
Source: PRIMEDIA

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