LoopNet Sees Traffic Growth

LoopNet Sees Traffic Growth SAN FRANCISCO, CA - LoopNet, Inc., which operates the largest online commercial real estate marketplace, remains the clear leader in online visitor traffic among commercial property marketing and information services web sites, according to comScore, a leading Internet traffic measurement service. LoopNet.com generated 9.1 times the traffic of its nearest competitor in November 2009, according to the most recent data released by comScore. This is a significant gain from the year to date average of 6.4 times that comScore reported through October 2009.

In addition, Google Analytics reports that LoopNet.com had more than 1.8 million unique visitors during November and more than 1.9 million unique monthly visitors on average for 2009.

These numbers follow the increase in profile views that LoopNet recently reported. There were 44.1 million profile views of listings on the LoopNet marketplace during the third quarter of 2009, up 26% from the second quarter of 2009.

"We are pleased with the new traffic metrics. They are evidence that our efforts to differentiate our marketplace are working and that LoopNet is continuing to deliver increasing value to our members," said Thomas Byrne, LoopNet's President and Chief Operating Officer. "The fact that LoopNet is the #1 online commercial real estate marketplace in terms of unique visitors by a factor of over 9x translates into unparalleled exposure for our members who are seeking to market properties for sale and for lease."

The LoopNet marketplace, available at http://www.LoopNet.com, covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale. At the end of September 2009, the LoopNet marketplace featured more than $480 billion of property available for sale and 6.3 billion square feet of space for lease.

LoopNet, Inc. is the leading online marketplace for commercial real estate and businesses for sale in the United States. The LoopNet.com online marketplace enables commercial real estate agents, working on behalf of property owners and landlords, to list properties for sale or for lease by submitting detailed property listing information in order to find a buyer or tenant. Commercial real estate brokers, agents, buyers and tenants use the LoopNet online marketplace to search for available property listings that meet their commercial real estate criteria. By connecting the sources of commercial real estate supply and demand in an efficient manner, LoopNet enables commercial real estate participants to initiate and complete transactions more cost-effectively. LoopNet also delivers technology and information services to commercial real estate organizations to manage their online listing presence and optimize property marketing.
Source: LoopNet

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