Renters Will Pay for Security

Renters Will Pay for Security CHICAGO, IL - Renters seek a safe haven when searching for an apartment. According to a national Apartments.com survey - conducted during national crime prevention month - 96 percent of respondents said neighborhood crime rate influences where they choose to live. More than 750 renter survey respondents stated violent crimes including assault and battery followed by theft and burglary concern them most. To protect themselves, renters are acting responsibly including keeping strangers out of the apartment community and are even willing to pay more in rent to live where they feel secure.

Survey results also reveal renters do not feel as safe as they have in previous years. While more than 66 percent of renters said they feel extremely to moderately safe living in their current neighborhood, a 2006 Apartments.com survey on apartment safety and security shows this figure has dropped by 12 percent and the number of renters who said they do not feel safe has increased by 8 percent.

Renters are looking out for themselves by keeping a pulse on the neighborhood. A quarter of respondents who have been living in the same neighborhood for more than a year said there has been an increase in crime-related activity compared to the previous year. To safeguard themselves in their apartments, renters are taking preventative measures including never buzzing in strangers or allowing anyone they do not recognize inside the apartment community when coming and going. Renters are also installing deadbolts, owning dogs and using timers for lighting, radios and the television when they are not at home.

In addition to taking safety matters into their own hands, renters are looking - and willing - to pay more in rent for specific safety features. The top five safety features renters said they would pay more to have, when asked to choose all that apply, are:

In-unit security alarm system: 49%
24/7 building security patrol guards and a doorman: 45%
Security cameras on the apartment community property: 42%
Mandatory background screening for all residents: 30%
Cylinder deadbolt locks on windows and doors: 29%

To answer the apartment safety needs of their residents, many professionally managed apartment communities and private landlords are doing their part to keep renters' minds at easy by providing peepholes on apartment doors, securing windows and doors with locks and running background checks on potential residents.

For those who do not have an alarm system in their apartment or security guards patrolling the grounds, there are cost-effective ways renters can secure their apartment. Many break-ins can be prevented with mini-entry alarms, wireless door chimes, sensors and motion detectors. Decals that read "Beware of Dog" or announce the apartment has an alarm system or a neighborhood watch in effect can raise doubt among intruders, turning them away from the apartment building.

Renters looking for other ways to prevent crime in their apartment are encouraged to read "Preventing Crime in Your New Place" located in the "Apartment Living" section on Apartments.com.

As part of its monthly "What Renters Want" research series, Apartments.com surveys renters on various topics. For more information on these surveys or to receive a copy of additional survey results, please contact Tammy Kotula at tkotula@apartments.com.

Apartments.com www.apartments.com is the most visited national apartment Internet listing subscription service with more than 50,000 unique addresses representing more than three million rental units from managed properties, newspaper classifieds and for-rent-by-owner properties. With personalized searches, highly visual ads featuring "Walk Through Video," "Apartments.com Anywhere" mobile solutions, 360-degree virtual tours, professional photography, and comprehensive community listings, Apartments.com makes it possible for renters to access apartment rental inventory from across town or across the country. Leads from highly qualified ready-to-rent prospects are delivered to Apartments.com customers, increasing closure rates and decreasing the average cost of leasing an apartment. The Web site's foundation of solid partnerships with the local newspaper and television station Web sites of more than 1,000 newspaper affiliate and strategic partners across the country include Yahoo! Real Estate, AOL Real Estate, Univision www.univision.com, the Chicago Tribune www.chicagotribune.com,The Washington Post www.washingtonpost.com and the Los Angeles Times www.latimes.com. Apartments.com is a division of Chicago-based Classified Ventures, LLC. Additionally, Apartments.com owns and operates Apartment Home Living www.apartmenthomeliving.com, a leading social media apartment Web site distinguished by a "live for fun" community experience, proprietary lifestyle matching and local living guides to help renters find their perfect place to live.
Source: Apartments.com

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