WESTLAKE VILLAGE, CA - Move, Inc., and Builder Homesite, Inc., today announced the launch of Builders Digital Experience (theBDX.com), a joint venture dedicated to helping new home builders reach buyers with innovative online marketing solutions, providing the nation's largest network of new home web sites, and streamlining customer service and support. As a result, this new venture will enable increased investment in product portfolio expansion while providing builders with greater value and affordability.
Through this new strategic partnership, Builders Digital Experience (BDX) will operate the Move.com New Homes Channel and NewHomeSource.com, the country's two most visited new homes websites(1), thereby delivering the largest online collection of new home listings. In addition, BDX will provide home builders with a one-stop-shop for the comprehensive portfolio of marketing and media services they need to market new homes to buyers.
"By leveraging the combined strengths of Move.com and NewHomeSource.com, Builders Digital Experience will offer new home builders access to the largest and most targeted audience of prospective new home buyers," said Steve Berkowitz, chief executive officer of Move, Inc. "This new strategic partnership will offer a highly cost effective and comprehensive set of products to assist home builders market and sell homes."
This newly combined entity will provide access to seven of the top ten real estate sites.(2) Combined distribution partners include MSN Real Estate, Yahoo! Real Estate, AOL Real Estate and many other national and local partners. BDX will also offer a suite of websites targeting specific market segments, including: Move.com, NewHomeSource.com, CasasNuevasAqui.com, UrbanCondoLiving.com, NewRetirementCommunities.com, CustomNewHomes.com, and NewHomeSourceProfessional.com.
"In this era of personalized communication, talking to your customers in a voice that conveys deep knowledge with a personal, tailored approach is critical to earning their trust," said Eric Elder, senior vice president, marketing and communications of The Ryland Group, when asked about the role of using niche sites in a marketing strategy.
Services now available to home builders through BDX include: new home community listing and advertising services, mobile marketing capabilities, interactive floor plans, photo realistic renderings, video and rich media production, email creative and fulfillment services, and a wide variety of digital marketing products to promote new homes directly to consumers and real estate professionals representing new home buyers.
"Today's builders are looking for the most efficient and effective way to not only reach new home buyers online but also to provide a complete digital experience filled with rich media and interactive resources," said Tim Costello, chairman, president and chief executive officer of Builder Homesite, Inc. "BDX will bring together all of these solutions under one roof, changing the way the building industry thinks about online marketing and digital solutions."
"We are very pleased to see these two companies working together to focus exclusively on the new home market. We believe in the power of online marketing and the increasingly important role it plays in a builder's marketing portfolio," said Deborah Wahl Meyer, senior vice president and chief marketing officer, Pulte Homes. "Given the fact that 85 percent of new home buyers go online first when in the market for a new home, the industry will benefit from a strong partner who can deliver the best products and services to our customers."
Builders Digital Experience, LLC (BDX) a joint venture from Move, Inc. and Builder Homesite, Inc. combines the industry's leading new home resources, and offers new home builders innovative online marketing solutions, streamlined customer service and support, and greater value. BDX is based in Austin, Texas and operates NewHomeSource.com from Builder Homesite, Inc., and the new home channel from Move.com. Additional services include mobile marketing capabilities, interactive floor plans, photo realistic renderings, video and rich media production, email creative and fulfillment services, and digital marketing products for real estate professionals. For more information, visit www.theBDX.com.
Builder Homesite, Inc. was founded with a mission to bring homebuilding industry leaders together to develop world-class technology solutions. Builder Homesite is a consortium of 35 of the nation's largest homebuilders, and its flagship product is NewHomeSource.com, a consumer website offering the Internet's most comprehensive information and selection of new homes available at http://www.newhomesource.com. For more information about Builder Homesite, visit www.builderhomesite.com.
Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 9.8 million monthly visitors(3) to its online network of websites. Move, Inc. operates: Move.com®, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official Web site of the National Association of REALTORS®; Moving.com; SeniorHousingNet.com(TM); and Top Producer® Systems. Move, Inc. is based in Westlake Village, California.
Source: Move, Inc.