ATLANTA, GA - PRIMEDIA Inc. (NYSE: PRM), a leading provider of print, Internet and mobile solutions to help consumers find a place to live, today announced that its Apartments/Rentals Family of Sites, which includes ApartmentGuide.com and Rentals.com, ranked #1 for June 2009 among apartment vertical search Web sites, according to comScore Media Metrix. comScore reported that PRIMEDIA's Apartments/Rentals Family of Sites generated more than 2.8 million unduplicated unique visitors and approximately 4.7 million unduplicated visits in June, ranking above Rent.com, Apartments.com, ForRent.com (Sites), MyNewPlace.com, ApartmentFinder.com (NCI Rental Sites) and Move.com (Move.com Rentals).
"Our print, Internet and mobile products are designed to provide consumers with free, relevant content that is quickly and easily accessible," said Arlene Mayfield, president, Apartment Guide. "As indicated by comScore's June report, this focus has resulted in increased quality traffic, which in turn drives and converts quality leads for our advertising clients."
"Our online strategy is successful because we leverage consumer marketing initiatives, search engine optimization, long-tail organic search and content distribution to increase quality traffic to our Web sites," said Jamie Clymer, president, Rentals.com. "More importantly, we create brand loyalty across all of our sites through relevant content that users can view in two-clicks or less."
All www.ApartmentGuide.com listings automatically appear on www.Rentals.com as basic listings and can be upgraded to featured or premier listings.
PRIMEDIA Inc. helps millions of consumers nationwide find a place to live through its innovative print, Internet and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as www.ApartmentGuide.com, Rentals.com and www.NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, new home builders and real estate professionals. For more information, visit www.primedia.com.
Source: PRIMEDIA