CRL Senior Living Selects Yardi

CRL Senior Living Selects Yardi SANTA BARBARA, CA - Yardi Systems, a leading developer of real estate investment and property management software, announced today that senior care residence operator CRL Senior Living Communities has selected Yardi Voyager Senior Housing™ to manage its rapidly expanding portfolio.

Sustaining high standards of care and operational efficiency following CRL's recent expansion to 1,000 beds in 16 communities—with more growth anticipated—required a far more dynamic solution than the spreadsheets the company used to manage its initial 70-bed, four-community portfolio. "We selected Voyager Senior Housing because this software merges all of our marketing, clinical assessments, care management, accounting, and billing functions into one fully integrated platform," said Ari Weinberger, president of CRL.

By tracking prospect conversion ratios, cost per lead, and additional marketing metrics, Voyager Senior Housing helps CRL determine the effectiveness of newspaper ads, direct mail, and other marketing campaign elements in attracting prospects. Voyager Senior Housing also enables CRL to track, manage, categorize, and measure the performance of its multiple referral sources.

Voyager Senior Housing also delivers, in a timely manner, all the operational information that CRL needs to run its business efficiently. "We have top-to-bottom transparency and the analytics we need to manage our operations, and full drill-down to source data is readily available," said Weinberger.

He added, "We aim to position ourselves as innovators in healthcare. By giving us the tools to manage our care, market our communities to maximize occupancy, and operate efficiently, Yardi represents a major element of our branding efforts and helps drive our innovation."

Based in Chicago, CRL specializes in operating and managing state-of-the-art senior care residences that deliver the highest standard of care in specially designed therapeutic environments. The company meets the needs of seniors with independent living, assisted living and Alzheimer's/memory impairment care communities. CRL operates communities in six Wisconsin cities and is expanding throughout the state and the Midwest.
Source: Yardi Systems

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