DALLAS, TX - CAS Partners, a world-class property and asset management services company, today announced a new business unit, CAS Marketing and Media Services, as a pivotal addition to its innovative platform of property management services. With several valuable products in its service suite, CAS Marketing and Media Services supports leasing and drives revenue through sophisticated advertising, custom branding, strategic marketing and media management.
"CAS Marketing and Media Services is a vital component of our property management services platform," said Toni Portmann, CAS Partners CEO. "In addition to the industry's most dynamic creative services offering, this new business unit uses leading edge marketing technology and business intelligence to improve property performance by driving occupancy and revenue with scalable marketing solutions."
CAS Marketing and Media Services is delivered through Riverstone Residential's dynamic team of regional marketing experts with programs that include Riverstone Marketing Workshops and its Marketing Toolbox of collateral and support; a compendium of workshops and materials that enable property managers to re-envision their marketing strategies and drive and maintain high levels of occupancy.
"The highlight of these consulting services is the Marketing Watch List Program. It provides property managers with techniques to address their property's changing needs," said Katherin Dockerill, CAS Partners chief marketing officer. "Through focused marketing strategies, participants in this program learn approaches that draw more traffic, sign more leases, and, in turn, increase occupancy."
For properties facing leasing challenges, whether it's swiftly changing market conditions or growing competitive pressures, another program - CAS Marketing Consulting - provides an extensive on-site evaluation and custom plan built by a property management marketing executive well versed in the challenges of different markets and property types - lease-ups, renovations, rebranding and more.
The CAS Marketing and Media Service product suite also includes several other valuable programs staffed by experts in design, branding, corporate marketing and social media marketing. Through Riverstone Residential's corporate Web site - www.RiverstoneRes.com - custom property Web sites are quickly and cost-effectively implemented, providing broad Web exposure with rich features and full-service customization.
This business unit is another example of CAS Partner's and Riverstone Residential's focus on providing owners, clients and institutions a one-stop shop of property management professionals that enhance the value of the asset and deliver increased net operating income to the bottom line of property performance.
CAS Partners is a world-class property and asset management services company. The company's integrated business approach provides clients with a comprehensive array of multifamily real estate business services. CAS Partners' unique network of services includes property management, financial advisory services, insurance services, construction management, utility services, screening services, and purchasing services
Source: CAS Partners