Launches GPhone App Launches GPhone App NORFOLK, VA -, anchor Web site of For Rent Media Solutions, a leading apartment resource for searching apartments nationwide, and a division of Dominion Enterprises, has launched a T-Mobile G1 (GPhone) application. The application is the latest addition to For Rent's existing suite of mobile marketing products offered to apartment seekers and solidifies as a leader in mobile marketing.

With's free GPhone application, apartment seekers can browse through thousands of apartment listings nationwide. Users can also view apartment descriptions, videos, pictures, and floor plans, save their results, and contact the property. Consumers can use touchable map pins to click on a pin representing a property and go directly to the property's page.

The GPhone runs on the new Google Android operating system. Applications are only accessible through the GPhone phone, but can be previewed at the Android Market Web site.

"According to comScore Media Metrix, consumers downloaded 83 percent more mobile applications in March 2009 than in March 2008," says Terry Slattery, president of For Rent Media Solutions. "We understand how much mobile Web impacts our consumers' daily lives and will continue to explore opportunities with other mobile devices."

While the number of consumers downloading mobile applications continues to grow, comScore shows that the preferred mode for accessing local content on a mobile device is through a mobile browser. In March 2008, 15.4 million mobile Web users accessed information via a mobile browser. By March 2009, that number jumped to 20.7 million. According to Omniture SiteCatalyst, an online business optimization company, the mobile site received more than 256,000 page views in May 2009.

For Rent Media Solutions is a division of Dominion Enterprises and a leading resource for property managers and potential renters searching for apartments. For Rent Media Solutions operates For Rent Magazine and publishes 99 magazines covering more than 190 markets nationwide. For Rent Media Solutions also offers four Web sites, including For Rent Media Solutions is dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
Source: Rent Media Solutions

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