SAN FRANCISCO, CA – MyNewPlace™ is hosting a free workshop on June 24, 2009 for Las Vegas apartment owners designed to help them save 20 percent of their marketing budget, without reducing their lead volume.
Large apartment owners and operators have been hit hard by the recession, with stock prices of six of the top publicly-traded Apartment REITs down more than 50% in the last 12 months. With marketing budgets shrinking, property managers are looking for smarter, more cost-effective ways to fill empty apartments. On Wednesday, June 24th, 2009, MyNewPlace, the Web's most innovative and fastest-growing apartment rentals site, will host a free marketing workshop in Las Vegas, "Smart Marketing on a Smaller Budget," designed to help marketing professionals effectively compare both online and offline advertising sources and provides tools to substantially increase their lead volume for the same budget.
"In today's economy, our clients are looking for new ways to maximize marketing spend. We've introduced a revolutionary way for the multifamily professional to make better marketing decisions using data they already have," commented John Helm, founder and CEO of MyNewPlace. "By learning more about online renter behavior, participants will walk away with actionable best practices for attracting and retaining them. In addition, we show them how to apply direct marketing techniques to maximize the effectiveness of their ad spend." Chris McEver, Vice President of Client Partnerships for Indigo Real Estate Services and recent workshop attendee noted, "I estimate and hope to see an annual savings of $100,000 within a short period of time as a result of the knowledge gained in this workshop."
Helm, author of the white paper Multifamily Marketing in the Internet Age, is being joined by industry leaders as guest speakers including Darcey Forbes, Director of Marketing for Essex Property Trust, and Todd Katler, Vice President of Business Development for Level One. Register and obtain additional information at www.mynewplace.com/manager/workshop.
The workshop will take place on June 24, 2009 from 2pm-5pm at:
Mandalay Bay Resort
South Seas Ballroom
Las Vegas, NV
MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com, the industry's fastest growing Internet Listing Service for apartment search, to MyNewSite, the industry's most cost-effective website solution, MyNewPlace puts the best tools in the hands of owners and managers to help market their apartments for rent. A three-time Business Week 'Best of the Web' winner, MyNewPlace also offers Featured Placement Listings, Community Photography and Video Tours to enhance property listings. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999. For more information, visit: www.mynewplace.com.
Source: MyNewPlace