SAN FRANCISCO, CA - LoopNet, Inc, which operates the largest online commercial real estate marketplace, extended its leadership position as the most heavily trafficked commercial real estate web site during Q1 2009 according to comScore, gaining traffic at a time when other competing web sites were experiencing declines. For the three months ended March 31, 2009, LoopNet.com generated over 7.5 times the unique visitor traffic of the next closest commercial real estate marketplace based on independent web traffic measurement by comScore Media Metrix. The 7.5 times multiple of unique visitor traffic during Q1 2009 is an increase of 77% from the 4.4 times multiple achieved in Q1 2008, according to comScore.
Additionally, LoopNet utilizes Google Analytics to measure, monitor and assess its web site traffic. According to the Google Analytics service, LoopNet.com generated more than 5.4 million unique visitors during Q1 2009, which represents an increase of approximately 9.0% over the average quarterly unique visitors in 2008. ComScore Media Metrix, which measures traffic differently and reports on U.S visitor traffic, reported that LoopNet.com generated an average of 992,000 unique visitors monthly during Q1 2009, which represents an increase of 10.9% from the monthly average during 2008.
"While the commercial real estate environment remains very challenging, LoopNet continues to generate market-leading traffic, and continues to see rapid expansion in our traffic multiple. In this climate, customers want to ensure that their marketing expenditures generate maximum results. We believe LoopNet is the preferred and proven choice for unparalleled property marketing both for lease and for sale. We remain focused on delivering exceptional marketing value, exposure and traffic to our customers," said Thomas Byrne, LoopNet's President and Chief Operating Officer. "LoopNet is the #1 online commercial real estate marketplace for a variety of reasons, including our cost-effectiveness, unparalleled reach and tangible value delivered to our clients."
The LoopNet marketplace, available at http://www.LoopNet.com, covers all commercial property categories, including office, industrial, retail, multifamily (apartment properties for sale), hotel, land, specialty properties, investment properties and businesses for sale. At the end of 2008, the LoopNet marketplace featured more than $515 billion of property available for sale and 5.2 billion square feet of space for lease.
Source: LoopNet, Inc.