SAN FRANCISCO, CA - MyNewPlace, the Web's most innovative and fastest growing apartment rentals site, announced today that it will continue hosting a nationwide series of free marketing workshops for the multifamily executive. The workshop, "Smart Marketing on a Smaller Budget," is designed to help marketing professionals effectively compare both online and offline advertising sources and provides tools to substantially increase their lead volume for the same budget.
"In today's economy, our clients are looking for new ways to maximize marketing spend. We've introduced a revolutionary way for the multifamily professional to make better marketing decisions using data they already have," commented John Helm, founder and CEO of MyNewPlace. "By learning more about online renter behavior, participants will walk away with actionable best practices for attracting and retaining them. In addition, we show them how to apply direct marketing techniques to maximize the effectiveness of their ad spend." Chris McEver, Vice President of Client Partnerships for Indigo Real Estate Services and recent workshop attendee, noted, "I estimate and hope to see an annual savings of $100,000 within a short period of time as a result of the knowledge gained in this workshop."
Helm, author of the white paper "Multifamily Marketing in the Internet Age," is being joined by industry leaders as guest speakers including Darcey Forbes, Director of Marketing for Essex Property Trust, and Donald Davidoff, Group Vice President of Strategic Systems for Archstone. Cities scheduled for the workshop are: Houston, Dallas, Phoenix, Washington DC, Orlando, Atlanta, San Diego, LA, Minneapolis and Indianapolis.
MyNewPlace provides the multifamily marketing professional with the most innovative and cost-effective tools to fill their vacancies. From MyNewPlace.com: the industry's fastest growing Internet Listing Service for apartment search, to MyNewSite: the industry's most cost-effective website solution, MyNewPlace puts tools in the hands of owners and managers to help market their apartments for rent. A leader in the multifamily industry, MyNewPlace also offers Featured Placement Listings, Community Photography and Video Tours to enhance property listings. Headquartered in San Francisco, CA, MyNewPlace was founded in 2005 by John Helm, the founding CEO of AllApartments/SpringStreet, which became the number one apartment rental and relocation site on the Internet before its sale to Homestore in 1999.
Source: MyNewPlace.com