DENVER, CO - UDR, Inc. announced today the launch of a new website that can quickly and efficiently deliver information about UDR's apartment homes to millions of Apple iPhone and iPod touch users. "We're excited to become the first company in the multifamily industry to offer an iPhone/iPod touch-friendly website," said Jerry Davis, Senior Vice President of Operations for UDR. "Millions of people use these mobile devices and this new website enables a growing number of customers and prospects to quickly and easily connect with UDR and enjoy a first-class user experience."
The UDR iPhone/iPod touch compatible website is unique in that it provides instructional information toselect Apple mobile devices onhow web pages should be displayed and ensures that web pages are rendered and formatted correctly on browsers. It eliminates the problemof a web page orwebsiteapplication not scaling properly, and it also eliminates the need to constantly adjust a browser's zoom-in/zoom-outfeature to view content.
Other unique iPhone and iPod touch-compatible features of the new website include: Full apartment search functionality. Presentation of a targeted "Featured Community" on the homepage based on the user's geocode area and/or the IP address of the service provider's web server. Easy access to Google Maps showing the precise location of apartment communities. Photo features that enable users to view apartment home communities. Automatic telephone dialing feature that can instantly connect the user to the apartment community office. Mobile reservation capability, enabling users to place a hold on a desired apartment home.
"The iPhone'sSafari(TM) browser is perfect forpeople who are always on the go," Davis continued. "Since Apple is expecting to sell nearly 10 million iPhones worldwide by the end of 2008, we want to be able to connect with all of them, from anywhere, 24/7." iPhone and iPod touch users can access the new website at http://iphone.udr.com.
UDR, Inc. is a leading multifamily real estate investment trust (REIT) with a demonstrated performance history of delivering superior and dependable returns by successfully managing, buying, selling, developing and redeveloping attractive real estate properties in targeted U.S. markets. For over 35 years, UDR has delivered long-term value to shareholders, the best standard of service to residents, and the highest quality experience for associates. Additional information can be found on the Company's website at www.udr.com.
Source: Business Wire