"Viral" sounds awful and what does it have to do with marketing?
Although "viral" might remind you of a nasty strain of pneumonia that doesn't offer much in the way of treatment––when it comes to marketing––you want viral.
Viral marketing is a result of an initial campaign spread by potential customers who does the advertising for you so that exposure grows in epidemic proportions.
The key to effective viral marketing is to be sure that there is a reason for customers to send a, "Check this out!!!" email to friends, family and acquaintances.
For some of your customers the catalyst for referral may be the "the cool" factor, for others it may be an incentive––defining the business objective and determining an accurate pulse are the two first steps of a viral marketing campaign.
Using Facebook and YouTube, Dunlop's social network phenomena "Band of the Week" was created by talents on the Discover True North team. Harnessing the power of e-promotions, we can help your e-marketing campaigns go viral (a very, very, good thing). Why is it "good"? It saves you a heck of a lot of money and has tremendous potential to drive referred traffic (the best kind).
Has anyone recently tried a viral campaign? Pros? Cons?