Leading Your Team To Use The Best Practices In Social Media


Listen to our Free On-Demand Digital Media Webcast with property management expert Ernest F. Oriente of PowerHour® for a FREE MultifamilyBiz.com + PowerHour LIVE Digital Media Webcast on “Leading Your Team To Use The Best Practices In Social Media – Facebook Profiles, Resident Interaction, Leasing Social, Ratings.” This lively, fast-paced 60-minute FREE On-Demand Digital Media Webcast, focuses on how to guide your property management team to use the best practices in social media to implement strategies that are equally responsive to the needs of current residents, while engaging with prospective residents.

Conference Discussion Highlights

  1. What is the difference between a Facebook Profile and a Facebook Fan Page?
  2. How can Facebook be used to help retain current residents?
  3. Who should be in charge of administrating your Facebook presence?
  4. How can Facebook help drive leasing traffic to your community?
  5. What type of training does your management team need for using Facebook?
  6. What are the best practices for handling comments posted on rating and review websites?

PowerHour Social Media Leadership

With a reach of 25,000,000+ apartment units around the United States and our work in the multifamily industry since 1988, our property management clients know they can trust the PowerHour Team to guide them with their Social Media strategic solutions. Delivering straight talk and no jargon, the PowerHour Team speaks C-level language to help property management leaders understand fact-from-fiction related to Social Media. We help property management leaders implement internal employee policies for Social Media best-practices, while guiding property management leaders to maximize their ROI through enhancing lead generation by tying Social Media efforts to SEO results. The PowerHour Team assists property management leaders in understanding reputation management, apartment review/rating websites and industry best-practices in the evolving world of Social Media. To obtain more information about PowerHour Social Media Leadership, please visit our website.

Conference Moderators

Kerry W. Kirby is a renowned entrepreneur, speaker, and technology innovator. He is the founder and CEO of 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry. Kerry has propelled 365 Connect from a scrappy bootstrapped startup to an internationally recognized company, which has won an array of highly acclaimed international, national, and regional awards, including the Louisiana Governor's Technology Award.

Kerry has been a guest lecturer, featured speaker, and panelist at numerous universities, national conferences, and events. He has also been featured on the BBC Digital Planet program, NPR News, and various media outlets. Kerry has written the forward to a nationally published book on real estate and technology, presented in over 100 industry webcast reaching over 1-million listeners, and is often quoted as an expert in technology. He has been named to the Silicon Bayou 100 List of most influential entrepreneurs for eight consecutive years.

Ernest F. Oriente is a business coach since 1995 [41,000+ hours], a property management industry professional since 1988 - the author of SmartMatch Alliances, founder of PowerHour, PowerHour Sales Academy, and PowerHour Leadership Academy has a passion for coaching his clients on executive leadership, hiring and motivating property management SuperStars, traditional and Internet SEO/SEM marketing, competitive sales strategies, and smart/strategic alliances for property management teams and their leaders. He and his PowerHour team provide private and group coaching for property management companies and industry sales vendors/suppliers around North America and the world, executive recruiting, investment banking, SEO/SEM web strategies, national Wi-Fi solutions, employee policy manuals, social media leadership and powerful tools for hiring property management SuperStars and building dynamic teams.

Ernest worked for Motorola, Primedia and is certified in the Xerox sales methodologies. Recent interviews and articles have appeared more than 9000+ times in business and trade publications and in a wide variety of leading magazines and newspapers, including Smart Money, Inc., Business 2.0, The New York Times, Fast Company, The LA Times, Fortune, Business Week, Self Employed America and The Financial Times. Since 1995, Ernest has written over 250+ articles for the property management industry and created 400+ property management forms, business and marketing checklists, sales letters and presentation tools. PowerHour® is based in Olympic-town…Park City, Utah.

To subscribe to his free property management newsletter go to: www.powerhour.com, Call: 435.615.8486, or E-mail

Ernest also runs the #1 LinkedIn group in the world for property management vendor/supplier sales success, and the #1 LinkedIn group in the world for property management success.

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