NEW ORLEANS, LA – 365 Connect, the New Orleans-based, award-winning online technology platform provider for the multifamily industry, announced today that it entered into a partnership with RentHop, the smarter apartment search marketplace, to distribute rental listings from its Marketing Syndication Platform to RentHop’s nationwide housing search engine.
The integration of 365 Connect's Marketing Syndication Platform with RentHop reflects and supports the shift in the apartment industry away from obsolete marketing strategies and towards more economical and effective marketing technology. 365 Connect’s research has repeatedly demonstrated that today’s renters search online and want to use more efficient, user-friendly sites like RentHop when seeking an apartment. This powerful integration delivers high market penetration through distribution of 365 Connect’s client property listings across RentHop’s unique apartment and rental search engine.
RentHop is the first and only nationwide apartment rental search engine to use a dynamic, data-driven approach to ranking and sorting apartment rentals. For each listing, RentHop’s proprietary algorithm, the "HopScore," analyzes historical and current data regarding the quality and completeness of the listing, the viewing patterns of the listing on RentHop, and the responsiveness of the property manager offering the apartment. The HopScore also compares each listing to all other nearby listings and creates a composite score for the listing. The score captures the listing’s objective quality and its quality relative to other nearby listings.
Renters can use RentHop’s list-based and map-based search tools to browse RentHop’s listings and can use the site’s comprehensive search filters to find the best listings for them. RentHop also makes it easy and fast for renters to reach out to property managers to schedule viewings and manage responses.
“We are excited to extend our Marketing Syndication Network to include RentHop,” stated Kerry W. Kirby, CEO of 365 Connect. “RentHop has created one of the most innovative and robust housing search engines in the market to serve renters searching for their next apartment home. Their focus on delivering leading-edge mobile applications aligns perfectly with our mobile platform. The RentHop integration will allow us to dramatically increase the number of leads for our clients. This integration amplifies our message that 365 Connect is the next generation platform for the multifamily industry, capable of not only marketing communities across the Internet, but eliminating redundant marketing efforts and reducing operating expenses for our clients.”
Co-founder and CEO of RentHop Lee Lin stated, “I’m excited to be adding 365 Connect’s listings to RentHop. 365 Connect’s award-winning technology will deliver 'trusted source' listings directly to RentHop from its client database of apartments that are available for lease in the market now, helping RentHop provide an exceptional user experience. As RentHop continues to grow its national reach, these additional listings will help RentHop succeed in its goal of letting people search every available rental listing on the market.”
"In today’s ever-expanding Internet marketplace, in which 90% of all housing searches start on the Internet, it is vital that multifamily owners and operators market their communities online efficiently and inexpensively," noted Kirby. "The 365 Connect Marketing Syndication Platform delivers automated real-time updates in a seamless process that property managers never have to touch, see or update. Through delivering relevant data that apartment shoppers are seeking across high traffic housing search engines, such as RentHop, 365 Connect clients are ensured their apartment communities are presented to prospects across the breadth of the Internet. This powerful and timely addition to the 365 Connect Marketing Syndication Platform further cements 365 Connect’s role as the leader in creative, leading edge, award-winning web-based technology solutions for the multifamily industry."
Founded in 2009 by Lawrence Zhou and Lee Lin, RentHop simplifies real estate decisions using technology and data analysis. It offers the most sophisticated apartment quality ranking algorithms, helping apartment hunters quickly sift through large pools of inventory to find the most appropriate listings. RentHop has also created the innovative "Appointments on Demand" feature, which allows renters to locate property managers available to show apartments in real time and to schedule viewings quickly and easily using RentHop's integrated messaging tools. RentHop was nominated for the 2014 Webby Award for Best Real Estate Website. Explore: www.RentHop.com; Twitter at @RentHop.
Founded in 2003, award-winning 365 Connect is the industry leader in designing and delivering an array of online platforms that work in unison with each other to market, lease and retain residents in multifamily communities. The 365 Connect Platform interfaces with social media, management software, marketing platforms and a host of other third-party applications. It prides itself in being one of the most integration-friendly platforms in the industry and has proven to be so effective, that it has also gained acceptance with government programs in affordable housing. 365 Connect designs technology to enhance not only the user experience for property managers, but also prospects and residents that utilize its platforms to locate, lease and live in multifamily communities nationwide. Explore: www.365connect.com