HUNTINGTON BEACH, CA - The 2014 Apartment Internet Marketing Conference kicked off this week at the Hyatt Huntington Beach Resort and Spa with an introductory presentation by Bell Partners chief administrative officer Robert Bell, who launched the show with an executive insiders’ view on how great strategies get sold up the chain of command at modern multifamily apartment owner and property management firms.
Centered around the conference’s theme of “Conspire,” Day One sessions at AIM also included presentations on the latest in consumer viral video marketing and the use of aspirational, emotive marketing techniques in the organic food industry to make life-long loyalists of prospects and customers alike. In addition, last year’s AIM keynote speaker Douglas Van Praet was joined by Laurel Zacher for a reveal of Weidner Apartment Home communities receiving a complete brand and marketing make over based on Van Praet’s neuroscience principles of connecting with consumers.
“We’re very pleased to have the contributions of some of the foremost thought leaders, creatives, and apartment marketing groundbreakers presenting again at AIM this year,” said conference executive producer Steve Lefkovits. “Likewise we continue to see great interest in our industry from consumer marketing experts like Douglas Van Praet, who see great possibilities for incredible digital marketing from our audience.”
Now in its eighth year, the AIM Conference continues to break annual attendance records, with over 600 marketing professionals, technologists and multifamily executives convening for this year’s events in Huntington Beach, including the AIM 2014 keynote presentation by Search Engine Land founder and chief editor Danny Sullivan on the possibilities of Google taking steps to assume a controlling interest in how consumers search online for apartments.
Conference highlights also include the selection of multifamily’s best new start-up company, presentations on customer journey mapping, brand book creation, lead scoring and the 2014 AIM Video Awards.
“When you come to AIM, you always come ready to bring home 100 new apartment marketing ideas and a virtual Rolodex of new industry contacts,” said Jolene Soplaski, who moderated the conference presentation on integrated marketing. “It’s the real-life coming together of our Twitter and LinkedIn and Facebook networks that are going all year long, kind of like the Super Bowl for multifamily marketers.”
AIM 2014 concludes May 7 with a series of high-level industry debates on the future of Craigslist, the value proposition of social media to multifamily, and the future of the ILSs. Full coverage of the 2014 conference, including links to photos, session recaps, video and presentation downloads will be available at www.aimconf.com.