CEO Series – Multifamily Wi-Fi Access, What is Your USP?

How Wi-Fi Offers Your Community Unique Marketing Advantages

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Listen to This Free Digital Media Webcast

Listen to our FREE On-Demand Digital Media Webcast on using wireless internet access in multifamily industry. Join property management expert Ernest F. Oriente of PowerHour®  for this fast paced + PowerHour Digital Media Webcast on "Multifamily Wi-Fi Access, What is Your USP? – How Wi-Fi Offers Your Community Unique Marketing Advantages.” This lively, fast-paced 60-minute FREE On-Demand Digital Media Webcast, focuses on how apartment communities and leading property management companies across the country are using Wi-Fi to increase their competitive advantage and their Unique Selling Proposition (USP). This informative discussion takes you through an explanation of USP, shares examples of how to best leverage your current USP and then a case study example of how Wi-Fi is rapidly becoming the most requested amenity by apartment residents.

Discussion Highlights

1. As the leader of your property management team what is defined as a Unique Selling Proposition (USP)? How does USP impact the occupancy of the apartment buildings your own or manage? How does USP impact your ability to increase rents for new residents and maintain your current residents?

2. Why is industry research telling us that apartment wireless is the #1 amenity that residents are asking for? What does the research say about 64% of students being willing to move out of a community entirely based on Wi-Fi access and bandwidth?

3. What is your USP for amenities like swimming pools, fitness center and business centers? How do these amenities compare to the USP of a high quality Wi-Fi system?

4. As the leader of your property management team---can your IT or tech team set-up Wi-Fi internally? What are the pitfalls? What are the security liabilities and how does the FCC CALEA Law factor in? What kind of tech support does Wi-Fi require from those on your property management team?

5. From a marketing perspective, how does your USP tie into your best resident amenities? How can you use leverage your USP in the marketing and branding of the apartment communities that you own or manage?

National Wi-Fi Overview

PowerHour National Wi-Fi is an expert in wireless internet access for the multifamily industry. PowerHour National Wi-Fi specializes in providing advanced high-speed wireless Internet access to apartment communities, commercial real estate buildings and other real estate related locations across the United States. The PowerHour National Wi-Fi team has worked successfully with many of the top 50 REITs and leading property management companies around the country, deploying wireless internet access solutions, which have played a leading role in increasing the competitiveness of their apartment communities in the marketplace.

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