AUSTIN, TX - Threshold/Carve, which specializes in multifamily and student housing marketing, has named Mike Lee as its new creative director and will continue to leverage his 16 years of award-winning art directorial and creative experience in developing marketing campaigns and materials that generate tangible, measurable results for real estate clients.
As creative director, Lee oversees Threshold/Carve design activities from the company’s offices in Waterloo, Ontario. As an art director and designer by trade, Lee is known for bringing his attention to detail and creative curiosity to every project.
“Mike brings a fresh perspective to every project because of his extensive design experience,” said Billy Wilkinson, chief executive officer at Threshold/Carve. “He has worked on a wide variety of successful campaigns, so he knows what will best connect with the specific target audience. We are fortunate to have such a strong designer and manager based in our Canadian office who not only gets real estate, knows how to take creative and strategy to a new level.”
Throughout his career, Lee has worked at some of the top advertising agencies in Canada, including Leo Burnett, McCann Canada, TAXI Canada and Bensimon Byrne. He has created highly successful campaigns for big brands, such as MasterCard (Canada and globally), Kraft, Capital One, Koodo, MINI, Trillium Gift of Life, the Canadian Football League, Ontario Ministry of Health and the Joe Fresh fashion brand—among many others.
About Threshold/Carve
Threshold/Carve is a full-service marketing agency with offices in Austin, TX, and Waterloo, ON, connecting buyers, renters, and investors with their future communities. Our integrated approach to branding and digital marketing drives tangible results for our over 60+ clients and their 400+ communities in North America. Visit our website at www.thresholdcarve.com to learn more.