Rita Williams’ Merchandising Plus Brings WOW Factor to The Addison at South Tryon Apartments

CHARLOTTE, NC The Addison at South Tryon is multi-faceted by design to make every aspect of a resident’s life better. ContraVest called on Jacksonville, Fla. based Rita Williams’ Merchandising Plus to reflect that lifestyle in the developer’s new apartment community in Charlotte, N.C.

“It was very exciting to again work with the Contravest Construction and Development Team on these beautiful apartments. It was great to see their whole professional management, marketing and construction teams working to create this new, unique multifamily community,” Williams said.

Designed by architects Charlan Brock & Associates, the Addison is nestled on twenty five beautiful acres with direct access to South Tryon Street in the Queen City. 

Two and three story buildings consist of spectacular studio, one, two, and three bedroom apartment homes. The perfect canvas for Rita Williams’ team to create their award-winning “wow” factor in a resort style clubhouse and two models to attract prospective residents.

The South Tryon clubhouse is 8,328 square feet total, of which 6,021 square feet is heated. Merchandising Plus effectively showcased stunning architectural details and finishes which created a glorious canvas for creating the interior furnishings using rich fabrics and colors with modern urban and cosmopolitan artwork and accessories.

“I have been fortunate to work with ContraVest to create their phenomenal clubhouses and models throughout the country including Arizona, Texas, Colorado, South and North Carolina, Georgia and Florida,” Williams said. “The Addison at South Tryon will be considered one of their flagships for beauty, style and comfort.”

The clubhouse is an extension of the resident's apartment home with grand amenities for fireside gatherings, billiard-game and party clubrooms with cyber cafe-bar chat community rooms and a state of the art fitness center that opens to outdoor pool amenity spaces.

The $32-million, 321-unit apartment community has two furnished models containing great modern and functional spaces that were fun for creating imaginary lifestyle interiors.

“Our goal was to make every prospective resident instantly excited to make Addison their new home. Our marketing themes are designed to make all the spaces live large, function for everyday living and "Wow" everyone who entered,” Williams noted.

Like all Merchandising Plus’ creations the difference is in the details. Accent painted walls that were used in both models and offered to the prospective residents to personalize and customize their new apartment home.

The result was instant gratifications for Altamonte Springs, Fla. based ContraVest and residents eager to move in.

“The Addison of South Tryon is the talk of the town when it comes to new apartment homes. We were proud to help make it all that the developer had hoped it would be. We loved working on the community to make it ‘The Place to Call Your Home’ in Charlotte,” Williams said.

Williams was inducted into the Florida Housing Hall of Fame in 2003. She is a veteran Northeast Florida interior merchandiser. She is a life director member of the Northeast Florida Builders Association Board of Directors and the Florida Homebuilders Association and has won numerous local, state, regional and national awards for her work.

ABOUT RITA WILLIAMS MERCHANDISING PLUS: Rita Williams Merchandising Plus is a nationally acclaimed design firm that specializes in designing distinctive environments for builders and developers throughout the United States by taking a comprehensive approach to interior products and properties. Merchandising Plus offers practical solutions, artful attention to details and target market merchandising for today's American dream homes and communities. The firm creates spaces that are visually appealing, timeless in design, functional and memorable to all that enter.  Williams is a veteran interior merchandiser who has worked throughout the United States completed award winning projects in Florida, Tennessee, South Carolina, North Carolina, Texas, Minnesota, Arizona, Colorado, Georgia, California and Hawaii.