SAN DIEGO, CA - San Diego-based Sunrise Management – which has specialized in the management of multifamily properties since 1978 – has promoted Melissa Deen to the newly created position of chief strategy officer.
Deen, who has led the company’s marketing department for nine years – most recently as vice president of marketing – will have leadership responsibility across the enterprise for ensuring the development and execution of strategic initiatives that serve the changing needs of residents and clients.
In her new role she will support corporate innovation and identification and implementation of industry best practices for Sunrise, which has 380 employees and operates a portfolio of 14,000 multifamily units throughout the Southwest. Deen will continue to play an integral role in designing the business plans for new construction projects and assets undergoing repositioning.
According to Joe Greenblatt, president and CEO of Sunrise Management, Deen has thrived at Sunrise by understanding how to maximize property performance through effective marketing and customer experience as the industry has evolved.
“As we continue our expansion throughout the Southwest, Melissa will continue to play a pivotal role,” said Greenblatt. “We are thrilled to give her even more opportunity to use her considerable skills and further contribute to the ongoing success of our company.”
With a 15-year background in the multifamily and new home industries, Deen was previously the vice president of sales and marketing for San Diego-based Ami Samuel Interiors, where she was responsible for all corporate marketing and business development for a variety of new home communities.
She has been involved with the Building Industry Association of San Diego (BIA) for more than 15 years and is past president of the yGEN Council of the BIA and board member of the inaugural board of directors (the only female president in the Council’s history). She is also past president of the BIA’s Sales & Marketing Council (SMC) and a past board member and member of the inaugural board of directors for the BIA’s Build SD PAC. In addition, she is a board of director for the San Diego County Apartment Association and for nine years has been an active supporter of the Multiple Sclerosis Society and the annual MS Walk.
A native of Connecticut, she earned her Bachelor of Arts degree in English and communications from Fairfield University in Fairfield, Conn.