INDIANAPOLIS, IN - Sarasota, FL. based Barrington Group Inc. (BGI), featuring apartment communities in Indiana, as well as Ohio, Michigan, Texas and Georgia, has received the 2011 Prodigy Award for “the best corporate resident retention program” from the Indiana Apartment Association. Barrington Group has earned this award as a result of the success of the Resident Rewards incentive program.
The Indiana Apartment Association (IAA) is a statewide trade organization representing of 200,000 members, conferred the Prodigy Award at its annual meeting. All members of the IAA are eligible to be recognized for their efforts with regards to design, management, performance and innovation. While the IAA receives staggering number of entries each year, only one winner is selected per category.
Launched in August 2010, BGI unveiled a unique resident retention program called Resident Rewards. Resident Rewards is an innovative program by which BGI residents can earn points for being good community neighbors, not only in their own apartment community, but in their surrounding neighborhood. Residents are awarded points based on their efforts and those points can be redeemed for relatively simple items such as gift certificates or for more extravagant items, like granite countertops or stainless steel appliances in their apartment homes.
The flexibility of the Resident Rewards program allows residents to earn points at a rate that is comfortable to them and to spend points at their leisure. As long as a resident lives at the community, they are able to “spend” the points for any items off of a designated list. Creativity is also encouraged with the program, allowing for residents to pool points together to get something for the entire property, like a block party, charitable donation, piece of playground equipment or even a favorite kind of landscape planting.
The Indiana Apartment Association’s selection process for Prodigy Award recipients is known to be highly competitive. Receiving this particular award is a very high honor for the Barrington Group, and validates the company’s belief that the Resident Rewards program is a highly desirable amenity with lasting effects.
And this isn’t Barrington Group’s first Prodigy Award. In 1994, BGI received another Prodigy Award for the “best renovated community in the state of Indiana” for their efforts surrounding Horizons Apartments, a 274-unit market rate rental community on the southwest side of Indianapolis.
Resident Rewards is exclusive to Barrington Group’s 14 apartment communities. More information can be found via BGI’s website at www.bgiapartments.com