Expert Blogs

Data is everywhere. The tech buzzword has infiltrated every industry during the past few years, from Internet service providers to Silicon Valley startups. Now, the data craze has become apparent in the marketing world, so much so that you’d be hard-pressed to find a modern marketing campaign that doesn’t utilize it in some fashion. In fact, 88 percent of marketers use data obtained by third parties to enhance their understanding of customers. Paid...

There’s no doubt that the sharing economy is redefining the meaning of public spaces. And, it’s not just the sharing economy—it’s digital technology as we know it, which has transformed social interaction in ways that are still trying to be understood by everyone, from medical professionals and marketing firms to those of us in the multifamily sector.Commercial spaces set the precedent for the “sharing” trend, with...

Regroup…is this a new management trend?  Not a chance!  Regroup is simply an opportunity to end one month’s business cycle, recap the performance of your company and outline a plan of success for the new upcoming month.  Why does it work?  Because it allows each person on your team to assess their performance from the previous month and make any necessary adjustments for the new month.  Here’s how it works:Scheduling...

Due to the immense popularity of the sharing economy, apps like Airbnb and VRBO have completely changed the way people locate and secure short-term rentals. Short-term rentals—also known as vacation rentals—are defined as homes or rooms in homes that are rented out for less than 30 days. These rentals provide a sense of home to their renters, as well as access to necessities not otherwise found in a short-term rental setting such as fully-equipped...

As a multifamily executive working in the Digital Age, you most likely invest in a website to help your apartment community attract potential renters, engage current residents, and execute an overall successful marketing strategy. But, with the demand for businesses to have an online presence becoming greater, competition is now steeper, making it more difficult for your property to stand out in search results.If you’re a determined apartment marketer,...

“When you hire the best, the rest is easy!” We have heard this phrase many times, but how do we put this concept into action? We know that hiring the best people is vital to the success of your business, especially for fast growing businesses. And certainly, your customers and clients have high service expectations. So…how do you hire and keep the very best? Let’s start from the beginning.The job description: Often overlooked, the job...

A recent report revealed that modern marketers struggle to leverage all of a business’ accessible data into their respective marketing campaigns. If you’ve been in the trenches of big data yourself, it’s not hard to see why. Although big data has been the buzzword in our industry for years now, the oversaturation of it intimidates and overwhelms marketing teams across the country, leading innovators in multifamily to wonder if the larger...

As technology continues to evolve, it’s no surprise that the way apartment communities are marketed has changed drastically. Most attribute this wave of new development to the modern consumer, who knows what they want and expects the result to be effortless and instantaneous. Marketers face a particular type of challenge with this advancement: not only is your audience now tougher to please, but with the onslaught of information that now surrounds them,...

It’s never been a better time to be a renter. What used to be considered a transition to homeownership has transformed into an attractive option for people of varying demographics. Those of us working in the industry have long understood the appeal of the rental lifestyle, but now, the statistics are finally catching up to reality. In a recent study, Pew Research Center declared that more American households were renting now than at any point during the...

With technology use on the rise, many companies are transitioning from the typical office atmosphere to building teams that work remotely, often on a global scale. Add the growing renter demographics of Millennials and Gen-Z, who are at the forefront of this trend, and you’ve got a considerable shift in your targeted renter’s needs. Telecommuters have the ability to work when and where they want, and we, as an industry, need to accommodate...

If you’re looking to attract potential renters to your property, a good marketing strategy is obviously a no-brainer. Whether you’re seeking to keep current renters or draw new prospects, sometimes your results seem almost insulting to the time, effort, and money you sink into your respective campaigns. But, if you’ve already realized this, first off, congratulations are due. You’ve accomplished the first step: you realized your current...

At this point, it’s been widely accepted that Google and its cornucopia of offerings — Thanksgiving, anyone? — are the cream of the crop in the digital marketing world. The online media conglomerate hosts Google Ads for search, Google My Business for web and map visibility, and now, Google Posts for content marketing efforts.Yes, you heard that right – Google has officially entered the content marketing arena with its newest add-on for...