Ratings, Reviews and Rants – Navigating Through The Noise

Unbiased Reviews, Online Rants, Resident Certified, Marketing Advantages

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Listen to This Free Digital Media Webcast

Join property management expert Ernest F. Oriente of PowerHour® and multifamily technology innovator Kerry W. Kirby, CEO and Founder of 365 Connect and MultifamilyBiz.com, along with special guest Dan Laufer, Co-Founder and CEO of RentLingo, for a FREE MultifamilyBiz.com + PowerHour Digital Media Webcast Conference. This lively discussion will focus on “Ratings, Reviews and Rants – Navigating Through The Noise - Unbiased Reviews, Online Rants, Resident Certified, Marketing Advantages.This fast-paced 60-minute FREE Webcast Conference, focuses on the changing landscape of ratings and reviews in the multifamily housing industry.

Conference Discussion Highlights

  1. Why you should care about how your community is rated and reviewed online?
  2. Where are reviews coming from and who is writing them?
  3. As the leader of your property management company what can you do about the reviews written across your portfolio?
  4. How can you use ratings and reviews to your marketing advantage?

Special Guest

Dan Laufer is the co-founder and CEO of RentLingo, the multifamily industry's first curated expert review website. Prior to founding RentLingo, Dan ran sales operations and was a product manager at Mitchell International, a billion dollar software company specializing in workflow management systems. Dan was also a consultant at Bain & Company, a premier global management consulting firm. Dan is a graduate of Stanford's Graduate School of Business and the University of Virginia's engineering school. He has been featured in a variety of top media publications, including TechCrunch, VentureBeat, Huffington Post and The Houston Chronicle.

Conference Moderators

Kerry W. Kirby is an entrepreneur, technology innovator and the founder and CEO of New Orleans-based 365 Connect, an award-winning technology platform provider that exclusively serves the multifamily housing industry. Kerry is a renowned speaker, author and media expert on technology. He has published numerous articles, case studies and is a contributor to several nationally published books on real estate and technology. Kerry has been a guest lecturer, featured speaker and panelist at numerous universities, as well as national conferences and events. Known for his passion to foster the next generation of technology innovators, Kerry is one of the most notable supporters of technology and educational events in the New Orleans area, and has been named as one of the most influential people in technology and entrepreneurship in Louisiana. Kerry has been featured on the BBC Digital Planet program, NPR and various news and industry media outlets, and has led 365 Connect to receive an array of national and international technology awards; including the Louisiana Governor's Technology Award and multiple Multi-Housing Technology Choice Awards.

Ernest F. Oriente, a business coach since 1995 [29,160 hours], a property management industry professional since 1988-- the author of SmartMatch Alliances...the founder of PowerHour, PowerHour SEO, PowerHour Sales Academy, PowerHour Leadership Academy and Power Insurance & Risk Management has a passion for coaching his clients on executive leadership, hiring and motivating property management SuperStars, traditional and Internet SEO/SEM marketing, competitive sales strategies, and high leverage alliances for property management teams and their leaders. He and his PowerHour team provide private and group coaching for property management companies and industry sales vendors/suppliers around North America, executive recruiting, investment banking, national real estate and apartment building insurance, SEO/SEM web strategies, national WiFi solutions, employee policy manuals, social media leadership and powerful tools for hiring property management SuperStars and building dynamic teams.

Ernest worked for Motorola, Primedia and is certified in the Xerox sales methodologies. Recent interviews and articles have appeared more than 7000 times in business and trade publications and in a wide variety of leading magazines and newspapers, including Smart Money, Inc., Business 2.0, The New York Times, Fast Company, The LA Times, Fortune, Business Week, Self Employed America and The Financial Times. Since 1995, Ernest has written over 200 articles for the property management industry and created 350+ property management forms, business and marketing checklists, sales letters and presentation tools. To subscribe to his free property management newsletter go to: www.powerhour.com. PowerHour® is based in Olympic-town…Park City, Utah, at 435.615.8486, by E-mail or visit their website: www.powerhour.com

Ernest also runs the #1 LinkedIn group in the world for property management vendor/supplier sales success, and the #1 LinkedIn group in the world for property management success.

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