The Franklin Johnston Group Creates a Lasting Impression for Residents on Mobile

VIRGINIA BEACH, VA - Developing and managing the future of apartment living starts with The Franklin Johnston Group (TFJG). Since today’s consumer lives on smart devices, we believe our properties should live there, also.

Though the rise of mobile marketing is slow to breach the surface in the multifamily sector, TFJG saw an opportunity to position itself as a top leader and set the standard for the industry. With the launch of their new, community-branded mobile apps from Mobile Doorman, TFJG creates a lasting impression and memorable experience for residents directly through their smartphones.

“By keeping in-line with the latest advancements in technology, our apartment communities stand out against competitors and appeal to millennials who make up the majority of the current rental market,” says Christopher Beckwith, Vice President of Marketing at The Franklin Johnston Group. “One of the four key factors of our company’s new slogan, ‘Be the Solution,’ is customer service. Partnering with Mobile Doorman has allowed our group to ‘be the solution’ for our customers by making it more efficient for residents and community site teams to communicate.” The Apple/Android app was developed to take a more profound approach in engaging community residents, as well as to enhance the living experience at any TFJG property.

According to Greenwich Village Community Manager, Mia Hurley, “We have received a substantial amount of positive feedback about the app. It allows our residents to conveniently place and follow-up on work orders, and also pay their rent through the app ensuring that it always arrives on time. It has caught the attention of many new applicants when mentioned during our scheduled tours.”

 Morgan-Taylor Miller, The Franklin Johnston Group’s Marketing Specialist, added, “The resident app has initiated an entirely new and positive experience for residents, and is an extension of TFJG’s strategic marketing efforts. Designed with a resident-first approach, the app has shaped the way our teams build socially cohesive communities and develop genuine connections with tenants, therefore, improving resident satisfaction, boosting referrals, and creating loyal occupants.”

Residents are permitted to pay their rent electronically, engage with other residents in a community bulletin, attain coupons to a variety of local businesses, track packages and receive arrival notifications, and be informed on upcoming events at the community - all within the app.

Additionally, users can reserve amenities instantly without contacting site team managers and can submit work orders with ease. After maintenance requests are completed, residents are notified asked to rate the service. This feature provides valuable feedback for site teams to implement improvements, resulting in happier residents.

As daily challenges begin to phase out with the assistance of the community app, management teams are able to have a more productive work life. The messaging feature allows custom push notifications to be sent out via text message to residents, offering a unique and preferred method of interaction. As an added bonus, Mobile Doorman’s recent integration with TFJG’s Residential Management (RM) software keeps site team users organized as they manage their customers while on-the-go and continue logging relevant information into the RM database.

The app developed by Mobile Doorman features a FAQ section, text messaging capabilities, preferred access coupons, get fit health options, amenity reservations, and the ability to pay rent electronically. The app features many advantages including:

  • Messaging
  • Maintenance Requests
  • Surveys
  • Community Bulletin
  • Package Arrival
  • Check-Ins and Delivery
  • Reservations
  • Resident Perks / Preferred Access
  • Rent Payments

The resident app is now available at six TFJG properties and can be downloaded directly from both the App Store and Google Play. Mobile apps provide the ultimate convenience and instant gratification that is sought after by today’s consumers and will soon be an essential component to any business in the near future. By being the first to enable the use of smartphone technology, The Franklin Johnston Group seamlessly acquires and retains residents, boosts engagement, and saves both time and money on additional marketing resources.

“We couldn’t be happier to work with such an innovative and well-respected company as TFJG, and we can’t wait to grow with them,” said Nick Carmen, Mobile Doorman’s Sales Director.  

About The Franklin Johnston Group: The Franklin Johnston Group develops and manages multifamily rental residences for the senior, luxury and affordable housing sectors. The company owns and manages more than 12,000 units and 60+ properties from Northern Virginia, across the Hampton Roads, and down to Georgia. The company develops new properties and, acquires and rehabilitates existing communities. Principals include Wendell Franklin, Tom Johnston, Taylor Franklin and Steve Cooper, with a combined experience of more than 100 years in the industry.

About Mobile Doorman: Mobile Doorman makes customized mobile apps for residential communities across the United States. The company’s apps let property managers choose the branding, features, and content. Mobile Doorman currently works with properties in 16 states.