AUSTIN, TX – Threshold Agency, along with Asset Campus Housing, Collegiate Development Group and Kayne Anderson, has won a 2016 Innovator Award from Student Housing Business for Best Marketing and Lease-Up Program. The award highlights their work with TODD Student Living, which helped the community become one of the fastest lease-ups in the Columbia, Mo., market and generate overwhelming demand from opening day.
In 2014, Asset Campus Housing, along with Collegiate Development Group and Kayne Anderson Real Estate Advisors, engaged Threshold to create a brand for their new development. The Threshold team proposed the TODD name after coming across the term “transit-oriented development,” or TOD, in their initial research. The term refers to mixed-use communities within walking distance of a transit station or key points of interest. It fit well with the new community, which is located near the University of Missouri, Greek Town and other sites popular with college students.
“The TODD brand that demonstrates how we bring creative, cutting-edge thinking in helping clients launch and name new properties,” said John Wilkinson, CAS, chief strategy officer for Threshold, a full-service agency that provides student housing marketing, multi-family marketing and other residential marketing services. “We develop true partnerships with our clients, which allows us to fully understand the challenges they face and to marry that information with a client’s wishes to put together creative marketing strategies and tactics that drive success in leasing up properties.”
As a result of the team’s efforts, TODD Student Living leased up in just two months, with a waiting list before many other properties in the market had even reached 50 percent. Students also embraced the TODD brand better than any projects seen in student housing in a long time.
“It’s important for us to have a partner like Threshold work on this brand development,” said Joe Goodwin, senior vice president for Asset Campus Housing. “From concept to final delivery, the innovation and forward thinking approach really helped set the community apart from all others. Our on-site team was able to live the TODD brand and create a marketing plan that resulted in two very successful lease-ups.”
About Threshold
THRESHOLD is The Anti-Vacancy Agency™, an Austin, Texas-based full service marketing agency. Our over 40 clients with 2,200+ properties include student housing, senior housing and conventional housing communities, as well as hotels and resorts and the vendors that serve them. Our solutions include design, branding, digital solutions, promotional products, print and signage – just about anything to put heads in beds. Visit our website at http://thresholdagency.com.