Expert Blogs

Something comes to mind when customers hear, see, or experience a company and its products/services. When you hear the words Nike, Coke, Apple, or Google, all exceptionally branded companies, an essence of that company comes to mind—that’s branding!“Branding refers to the elements that define the image, ethos, and tone of the company.” In other words, it is “a name, term, design, symbol, or any other feature that identifies a...

The demographic of renters is ever-changing, but, today, millennials, or Generation Y, make up the largest group of renters in the United States. With modern burdens such as large student loans and a stagnant job market, millennials do not seem to be rushing towards home ownership anytime soon.In fact, millennials are not only renting more often than buying, but they are also renting for much longer periods than previous generations. Therefore, your apartment...

You have a fantastic new website, and you are getting loads of qualified leads. Now, what do you do with all of them? Use the power of e-mail marketing to convert your leads into residents, of course! In other words, automate your follow-up process by creating a sequence of pre-written e-mails to be sent to prospective residents when they make a request on your website. Here are a few ideas to help get you started.An Effective E-Mail Marketing Cycle The cycle...

Google’s ultimate goal is to deliver the best and most relevant results to its users. Its algorithms are updated daily to ensure they are providing high quality answers to search queries. Using geolocation technology, Google is able to deliver location-based results to its users. Now, when a user in your city is searching for apartments, it is vital to make sure you have implemented a comprehensive local SEO strategy for your apartment community with the...

Considering the costs of running an apartment community, it has never been more important to optimize your marketing budget. The oversaturation of billboard, television, and online ads make it seem like marketing is only for those with a never-ending budget. However, this couldn’t be further from the truth. There are many ways you can market your apartment community and its services without having to shell out the big bucks.Here are some marketing...

Modern psychology tells us that humans place a higher value on things they own versus what someone else would value the same item. The argument is that if it's your favorite coffee cup, rug or a 200 unit multifamily apartment building your valuation of your "stuff" will be higher than the value assigned by another person.Reported on MultifamilyBiz.com multifamily owner/manager Investcorp made a single investment of $220 million dollars...

Maybe you have heard of it and maybe you haven’t, but Facebook’s Audience Optimization is a tool that all property managers need to become familiar with to grow their online audience, increase engagement, and gain new leads.What is the Audience Optimization tool? Facebook’s blog describes it as “an organic targeting [method] to help publishers reach and engage their audiences on Facebook” in order to “better understand the...

It’s no secret that social media is a cluttered space filled with people and businesses attempting to find their audience and connect. Being able to find and reach your audience organically can sometimes feel like an uphill battle—and it is. There’s so much to compete with online, but do not fret! There is an effective way to burst through the clutter and reach your audience: social media advertising.The Birth of Algorithmic Feeds The ability...

Let’s face it: negative online reviews and comments are a huge problem for our industry. These negative commenters and reviewers possess a certain type of bravado when they are behind a computer screen—a certainty that is usually absent in real life. The worst of these comments manifest as negative reviews that could be detrimental to your community. Conversely, they could also be a catalyst for improvement if handled correctly. Here are a few tips...

Why do people lease from this property and not that one? What are some of the "subjective"  factors that affect leasing choice? Multifamily demographics is a tool to measure change as it has significant influence on apartment marketing.  Think "revere engineering" for lease acquisitions and lease renewals.Demographics is such a "data rich" topic and one that reflects there are truly no two properties exactly alike. ...

Instagram, the fastest growing social network in 2015, has 400 million monthly active users with more than 2.5 billion photos liked every day. According to Pew Research Center, 28 percent of adult Internet users utilize Instagram with 49 percent of users checking Instagram daily, and 73 percent of users checking the platform at least once a week. Now is the time to generate new leads for your properties by harnessing the power of Instagram.Not only is social...

Noise pollution is an everyday event.  Acceptable levels of noise vary as much as the type of property in question.  For purposes of this conversation we narrow the scope to garden-style multifamily property.As more people work from home noise factors become increasingly important.  Read about Home Office Workspace.The objective of eliminating or reducing noise is to positively impact the quiet enjoyment for your residents;  for your paying...

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