Expert Blogs

The next generation of renters, known as Gen-Z, are predicted to become a powerful renter demographic within the next few years. Consisting of those born between 1995 and the present, the birthrate of Gen-Z has outpaced Millennials by 3 million, and the first wave of Gen-Z is already well into their 20s.While Gen-Z is commonly grouped in with Millennials, there is a vital difference between the two demographics. Millennials grew up with access to emerging...

Technology is more than just a luxury these days — it has become so prevalent that it’s now a facet of day-to-day life. In order to keep your residents happy, it is vital to keep step with the evolving technological landscape. It can be a valuable approach in taking your apartment community to the next level. If you’re currently seeking the next “big thing”, home automation is the answer.Already common in large-scale buildings,...

In the digital age, marketing has made a giant shift, which has barged through the business world as a whole.For businesses, it’s no longer only about solely controlling the “in-store,” or in the case of the multifamily housing industry, the “in-person” experience. Thanks to major technological shifts, we have to concern ourselves with more than just getting our website online. We also need to remain aware of our brand’s...

User Experience is a collection of all the feelings you get when you walk into your favorite clothing store, hotel, or candy shop. It relates to your website, your lobby, your curb appeal, the attitudes of your leasing staff, and everything in between.To be effective, UX requires its designers, engineers, and architects to have a deep understanding of its users. It all begins with studying your customers, discovering what they need, and taking that information...

Technology continues to connect us faster and from greater distances, until time zones and the miles between us no longer matter.  These changes are happening at a blistering pace and timely information is allowing property management leaders to operate their companies and their properties with a new set of rules.  Thomas Friedman, author of “The Lexus And The Olive Tree” says, “the future will require a complete integration of...

You are most likely familiar with the acronym SEO, which, as you probably know, has long been defined as “Search Engine Optimization.” However, there’s a more recent movement that defines it as “Search Experience Optimization.” With this new outlook, the user is king. The mission of behemoth search engine Google is to deliver its users with an optimum search experience. In marketing apartments, it’s important to understand...

Google recently released a local algorithm update, which experts have been calling “Possum.” Why Possum? Because many business owners think their Google My Business listings are gone, when in fact, they are not. They have just been filtered—they’re playing possum.Possum was implemented to diversify local search results and prevent spam from ranking. Many are saying it’s the biggest update they’ve seen in the realm of SEO...

One way that marketers get to know who you are, where you live, and what you like is through geotargeting. This tactic allows them to deliver relevant content to users based on their geographic location. This can be done through IP addresses, device IDs, and GPS signals.Believe it or not, location-based technology is a brilliant innovation that creates a whole new realm of possibilities for marketers.I am sure you are familiar with those bothersome...

We have all heard the terms “big data” and “data visualization” being used more than ever. But what do these terms really mean, and what do we do with the data we gather?The issue with data has never been attaining it. Instead, the problem has always been attempting to make sense of the data you have and understanding how you can use it to your advantage. Data allows us to run our businesses, management companies, and properties more...

Something comes to mind when customers hear, see, or experience a company and its products/services. When you hear the words Nike, Coke, Apple, or Google, all exceptionally branded companies, an essence of that company comes to mind—that’s branding!“Branding refers to the elements that define the image, ethos, and tone of the company.” In other words, it is “a name, term, design, symbol, or any other feature that identifies a...

The demographic of renters is ever-changing, but, today, millennials, or Generation Y, make up the largest group of renters in the United States. With modern burdens such as large student loans and a stagnant job market, millennials do not seem to be rushing towards home ownership anytime soon.In fact, millennials are not only renting more often than buying, but they are also renting for much longer periods than previous generations. Therefore, your apartment...

You have a fantastic new website, and you are getting loads of qualified leads. Now, what do you do with all of them? Use the power of e-mail marketing to convert your leads into residents, of course! In other words, automate your follow-up process by creating a sequence of pre-written e-mails to be sent to prospective residents when they make a request on your website. Here are a few ideas to help get you started.An Effective E-Mail Marketing Cycle The cycle...