Expert Blogs

Social media is universally recognized as a valuable marketing tool for modern businesses. The communicative, wide-reaching, and viral nature of online social networks have made them the most talked about tools among digital marketing teams, which begs the question: are traditional marketing websites becoming obsolete?The short answer is no; marketing websites are crucial for showcasing your community, capturing leads, and providing sought-after digital...

America’s youngest generation, commonly referred to as Gen-Z, are now entering their formative years and are quickly becoming a powerful force in the modern rental market. The first wave of this new demographic is already well into their 20s, and with a birthrate that has outpaced Millennials by 3 million, these up-and-coming consumers are already beginning to take the economic world by storm.While appealing to Gen-Z is undoubtedly a worthwhile venture...

Even if you don’t quite know how to define it, you’ve probably taken part in the sharing economy. In fact, 72 percent of Americans have used a service from this emerging business model. But, ironically enough, 73 percent are also unfamiliar with the term itself, only recognizing it as a new buzzword making headlines within the past few years. And while it is true that companies like Airbnb are clashing with traditional business models, their...

The rise of social media has done more than just change the way we interact with friends and colleagues. Sites such as Facebook, Instagram, and Twitter have equalized the playing field of communication, allowing individual users the ability to connect with previously unreachable figures including celebrities, organizations, and businesses on a one-on-one level.This new freedom to converse with individuals, companies, and brands has changed the standards of...

Every year, more and more Americans are turning to online shopping as their preferred method of commerce. Goods bought on the Internet account for millions of packages delivered to doorsteps every day, and this growing trend is quickly becoming a challenge for multifamily housing properties. With the booming development of e-commerce platforms and websites, online stores now offer a full range of products that consumers can have shipped to their homes....

Facebook has long been a valuable tool for the multifamily housing industry. The site’s ability to broaden a business’s online presence and connect them with current and potential renters is essential for success in the Digital Age. But when it comes to advertising rental listings, multifamily housing has had a hard time developing a sure-fire strategy for Facebook’s marketing platform. The social media site was not designed to serve users...

In the Digital Age, developing a marketing strategy for your business can seem like a daunting, complicated task. Between navigating the fast-paced online landscape and adapting to the public’s aversion to traditional advertising models, promoting your business is no longer a black and white pursuit. But with nearly 80 percent of all renters turning to online searches to find potential options, an online strategy is now essential for successful...

Having a strong social media presence is no longer as simple as setting up a Facebook page. With more and more platforms popping up and gaining momentum, it’s hard to know which social media tools to invest in to achieve the highest possible engagement with your target audience.For younger generations, the dominant social media trend is Snapchat, a wildly popular image and video messaging app that shows no sign of slowing down anytime soon. With 45...

Although we are well underway in The Digital Age, digital marketing continues to evolve each year as techniques are tested, refined, and utilized successfully. Yet trends repeatedly demonstrate that 21st century audiences favor one medium above the rest: video. Statistics show that YouTube has hit 1.5 billion logged-in monthly users, which accounts for nearly one-third of total Internet users. In fact, more than 500 million hours of video are watched on...

The multifamily housing industry has seen many changes over the past decade, but one of the biggest developments has been the unprecedented growth of renters entering the market. Statistics show that homeownership rates reached a national 50-year low last year with the number of Americans renting apartment homes rising across every age demographic.While this trend can offer new opportunities, it’s important to recognize the challenges that a...

Marketing automation has been subject to a lot of hype lately, and there is a reason for that! This buzzworthy technology incorporates software platforms and technologies seamlessly into marketing departments so marketers may work more effectively across multiple online channels such as email, social media, and websites.Now, marketers are actively searching for the perfect software that will manage their social media, maintain their lead pipeline, and send and...

Everyone in the multifamily housing industry knows that happy residents require stability, and renewals serve as a sign that your renters are enjoying your apartment community. The more residents you have renewing their leases, the less you need to concern yourself with filling vacant apartments. Better yet, these contented residents will recommend your property to their peers. This role of resident-as-advocate is a fundamental idea that has blossomed in the...

Upcoming Events